Watchdog monitors eBay, Amazon, eBid, Alibaba and more trading sites for suspicious and infringing items - 24/7, 365 days a year.
Watchdog's core investigative technology assists in the compliance, benefits brand protection programs and intelligently monitors the internet and reports on business critical information.
Counterfeit goods and brand infringing products appearing on internet auction sites such as eBay, amazon and b2b trade boards such as Alibaba, cause significant financial and negative brand reputation risk in terms of lost revenue, consumer loyalty, sub-standard performance and alarmingly, health and safety issues. Monitoring and reacting to these sellers is costing businesses a great deal of internal resource and cost.
All brands are at risk. Traditionally counterfeiting has been associated with the fashion industry, particularly luxury brands, but perhaps more alarmingly for the consumer is the targeting of the cosmetics, automotive and electrical industries. Are those cheap brake disks on the auction site really the bargain they appear to be? Will these cheap creams harm my face? More often than not these counterfeit goods are being passed off using the brand owner's original images and logos. Assessing where and how your brand is under attack will allow you to allocate resource as cost effectively as possible. Staying on top of this evolving problem requires structured monitoring.
Watchdog, a proactive and cost effective monitoring system developed by CSi, automates the time-consuming task of manually monitoring and removing infringing auction listings from a number of trading sites.
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