Search Across the Entire Internet Auctions, B2B Sites, Websites, Social Networks and Domain Names
Watchdog monitors eBay, Amazon, eBid, Alibaba and more trading sites for suspicious and infringing items - 24/7, 365 days a year.
Watchdog Functionality
Core Technology
Watchdog's core investigative technology assists in the compliance, benefits brand protection programs and intelligently monitors the internet and reports on business critical information.
Searching
- Automates the time draining manual process of removing infringing items
- Responds to the offending seller with immediate "Cease and Desist" letters and "Digital Millennium Copyright Act" notices.
- Locates international sellers selling into the European Economic Area preventing grey market activity and the loss of revenue such markets cause.
- Gathers intelligence on offending sellers and securely collects and stores an automated evidential package for future legal actions.
Reporting
- Produces comprehensive management reports highlighting success rates, removal figures, turnover, seller statistics and tracks the progress of response.
- Allows users to establish where auctions originate.
- Searches auction listings for the brand owner's original electronic Images and logos copied from their website preventing passing off sales.
- Recognises authorised sellers ensuring that "bulk de-listings" do not upset legitimate sellers.
- Manages and automates the email obligations under eBay's VeRO notice scheme, as well as responses from offending sellers.
- Demonstrates to offending sellers that proactive action is being taken.
About Watchdog
Counterfeit goods and brand infringing products appearing on internet auction sites such as eBay, amazon and b2b trade boards such as Alibaba, cause significant financial and negative brand reputation risk in terms of lost revenue, consumer loyalty, sub-standard performance and alarmingly, health and safety issues. Monitoring and reacting to these sellers is costing businesses a great deal of internal resource and cost.
All brands are at risk. Traditionally counterfeiting has been associated with the fashion industry, particularly luxury brands, but perhaps more alarmingly for the consumer is the targeting of the cosmetics, automotive and electrical industries. Are those cheap brake disks on the auction site really the bargain they appear to be? Will these cheap creams harm my face? More often than not these counterfeit goods are being passed off using the brand owner's original images and logos. Assessing where and how your brand is under attack will allow you to allocate resource as cost effectively as possible. Staying on top of this evolving problem requires structured monitoring.
Watchdog, a proactive and cost effective monitoring system developed by CSi, automates the time-consuming task of manually monitoring and removing infringing auction listings from a number of trading sites.